Who Else Wants Viral Marketing?
Which companies built strong brand with little spending in advertising and marketing? Google is one. Whether intended or not, Google’s popularity came from the “viral” effect. Viral marketing has...
View ArticleMicrosoft Surface For Whom?
Microsoft unveiled Microsoft Surface on Wednesday. If you don’t know it at all, the following introduction from Microsoft may give you an idea: Microsoft Surfaceâ„¢, the first commercially available...
View ArticleRumor: Google China Buying 5 Million Stake In Comsenz
According to Tom Online, Google China is about to buy US$5 million stakes in Comsenz, who is the popular discussion board software provider Discuz. Comsenz got VC investment in 2006 from Sequoia...
View ArticleGoogle Answers To Launch Again Tomorrow In China
Some Chinese news sites report that Google China is to announce partnership with Tianya Club tomorrow to launch a service like Baidu Zhidao (similar to Yahoo Answers). Google China offers search...
View ArticleBeijing Ranked No.9 In Top Digital Cities
Recently the Korean media has come up with The World’s Top Digital Cities list in which Beijing is ranked No. 9. Here is the top 10 list: Seoul Singapore Tokyo Hong Kong Stockholm San Francisco and...
View ArticleChina Internet Conference 2007 Day 1
China Internet Conference (CIC) has been held for 5 years since 2001. According to its official website, China Internet Conference attracts over 3,000 representatives and 50,000 exhibition audiences...
View ArticleOnline Marketing Resources For Week 5 Nov 2007
Landing Page Handbook by MarketingSherpa (FREE excerpt only) Teaches you how to raise conversions with data and design guidelines Research: consumers fundamentally misunderstand the online advertising...
View ArticleWeekly Online Marketing Resources Nov-19-07
Online Copywriting 101 (part 1, 2) [GrokDotCom] 20 Essential Blog Directories [Search Engine Journal] Young Adults Click with Holiday Shopping [eMarketer] Tops on their shopping lists: apparel and...
View ArticleOnline Marketing Resources Dec-17-07
Market Research Women more likely to impulse buy online [BizReport] Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a...
View ArticleHow To Attract and Retain Generation Y Employees
The term Generation Y first appeared in an August 1993 magazine Ad Age editorial to describe those born between 1981–1995 (Source: Wikipedia). In other words, they are in their twenties to early...
View ArticleSix Top Internet Themes/Events From Merrill Lynch
Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary: Intensifying 3rd party seller competition (negative) As the industry...
View ArticleWhat Do You Say About TV Advertising?
I’ve no experience in TV advertising. But many marketers found TV advertising less effective in the past two years. A TV & Technology study found that: 62% of marketers say TV advertising has...
View ArticleBaidu Partners with Omniture
From RedlineChina: The alliance will provide technology solutions to allow international companies to access advertising resources on China’s most popular search engine. Pearl Research believes the...
View Articlelinks for 2008-05-10
10 Excellent Online Tools to Identify Trends This post would introduce 10 handy trend tools which are very helpful doing online research. (tags: trends Google twitter internet) The Guardian: How to...
View Articlelinks for 2008-05-20
NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display...
View ArticleDigital Marketing Resources for Week Jun-2
Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and...
View ArticleWhat is Social Media?
In Asia, people start to talk about social media optimization and social media marketing. The fact is, if you ask what social media is, many may fail to give you a clear definition. So, what is social...
View ArticleUnderstanding & Managing Generation Y
Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand...
View ArticleDo You See The Opportunity in the Recession?
We are all faced with a series of great opportunities brilliantly disguised as impossible situations. Charles R. Swindoll quotes (American Writer and Clergyman, b.1934) It’s true that we are in...
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